I didn't learn strategy from books. I learned it by co-founding POMEX, working with executives in industries where mistakes are expensive, and building organisations that have to hold for 10 years, not 18 months.
What's guided me for 15+ years.
Too many companies get lost in complexity.
Too many executives carry it alone.
My job: remove the noise.
AI isn't my identity. It's a lever. What interests me is taking an organisation from one place to another — clearer, more structured, more performant. With its people. With its culture. At its rhythm.
The rest — AI, automation, scaling, speaking — is tooling. Useful, measurable, never the goal.
No CV. Just what matters.
Three principles, not a slogan.
Walk away with 3 priority initiatives, an order of attack, an estimate. No pitch. No hidden upsell.